New World Thinking.
We are strategic experts in the business of sport.
PSM is a leading sports consultancy firm created for the post COVID world in the business of sport.
We are strategic advisors in a whole new ball game.
We work with sports, teams, leagues, sponsors and athletes.
We are about generating real business outcomes and game changing plays.
We will streamline what you need and take your business to new heights. We're about real results.
We are revenue generators. We are innovators. We will grow your fan base.
We are not for everyone, but we are for those who want to stand out in the crowd.
PSM.
Who we are.
Andrew Mcshea
Andrew McShea is a senior sports executive with 20 years experience working for leading consumer
and sporting brands including Johnnie Walker, Smirnoff, Guinness, Bundaberg Rum, Goodlife Health
Clubs and the Brisbane Heat. Andrew has an award-winning track record of revenue generation,
innovation, commercialisation and digital success.
Brendon McCullum
Brendon McCullum ONZM is a one of New Zealand’s most successful sportsmen. Regarded as one of
the most destructive batsman of all time , on the field Brendon was renowned for his attacking flare, leadership
and innovation. The former New Zealand cricket captain transformed the national team to be a force
to be reckoned with on the world stage. Brendon is currently the head coach of the Kolkata Knight
Riders and Trinidad & Tobago Knight Riders.
Our Services
Strategic Marketing
We have an award winning history in marketing across consumer and sporting brands. We know how to make your brand stand out from the crowd and to stay ahead. We are all about having an impact and exceeding the objective.
Revenue Generation
PSM specialises in the development of strategies to grow and diversify revenue for sporting leagues, teams, athletes, and sponsor brands. We focus on maximising short, medium and long term sustainable revenue streams. PSM has a proven track record in devising the strategies and go-to market plans to exceed revenue targets.
Fan Engagement
We pride ourselves on innovation when it comes to fan engagement. Ultimately without a strong fan engagement strategy, you will rely on win’s and losses on the field, something that can’t always be controlled. Through the work we do in fan engagement, we will help your brand become performance proof.
Brand Strategy
We work with brands that are fit for purpose and operate daily with that purpose front of mind. We help brands of all shapes and sizes realise their potential through the development of their true purpose and build consumer engagement.
Talent Management
We specialise in working with athletes on developing their personal brand and commercialising it through partnerships with likeminded brands and media. Our global corporate network enables us to connect our athletes with the right brands.